About Us

Behind better business lending since 2020

$12+ billion in funding for over 125,000+ businesses

Entrepreneurs need access to affordable capital, fast. Our technology makes that possible for American businesses and the lenders who serve them.

Hear about NEWITY's start to providing better access to capital

< 10 minutes

Prequalified loan offer

0

Credit impact to apply

4+

Loan programs available

10,000+

Applications per month

“We built NEWITY on a simple belief: every entrepreneur deserves equitable access to capital. Since 2020, our team and technology have made that real for 125,000 businesses and counting.”

— Luke LaHaie, NEWITY Co-Founder & Co-CEO

Evolution & Trajectory: What We've Built

From historic crisis response to standardizing small business lending across the country, see how our platform has grown over six foundational years.

2020-2021
Relief Infrastructure: PPP Origination & Forgiveness

Our founding team built PPP origination and forgiveness from scratch for a program being written as it launched. As the pandemic wound down, billions in loans were processed as we stayed with businesses through forgiveness.

Largest independent PPP servicer · 100+ bank and lender transaction partners

2020-2021
2022-2023
The Ten-Minute Standard: SBA 7(a) Working Capital

Created the ability to obtain a prequalified offer in under ten minutes without a single document or credit score impact. Loans started at $25,000 and grew to $350,000 under current SBA limits, drastically lowering friction for American entrepreneurs.

91% applications self-submit · Direct SBA API integration

2022-2023
2024-2025
Scale: Growth Term Loans, Tax on Demand, and Loan Monitoring

Launched a new working capital loan up to $350,000 on 10-year terms, engineered to free businesses caught in predatory short-term debt. Launched automated tax verification through Tax on Demand and a new operation for Portfolio Monitoring. 

#1 facilitator of SBA 7(a) loans by volume · $1.3B approved · 35+ third-party integrations

2024-2025
2026
Federal Alignment: SBA Made in America & SBA Grocery Guarantee Loans

Opened new SBA loans up to $1M for U.S. manufacturers and food supply businesses, live within weeks of the SBA's announcement. For the banks lending through us, these programs arrived as plug-and-play modules.

45+ integrations · 5+ integrated loan products

2026
2026+
Enterprise Lending Suite: The Platform Underneath

The enterprise lending suite, single technology components, and verified data. Lenders and enterprises can take all of it or just the pieces they need. Our purchase of Livesight enhances our data layer, pulling Secretary of State records into one cross-checked source.

2026+

Industry Distinction: Recognized for How We've Grown

Independent recognition of our trajectory, regulatory architecture, and technical resilience.

Inc. 5000

SOC2 Compliance certification badge

SOC 2 Type II

Deloitte Fast 500

A+ BBB Rating

American Banker

Executive Leadership

The individuals driving NEWITY’s growth.

David Cody

David Cody

Co-CEO

Luke LaHaie

Luke LaHaie

Co-CEO

Bryan Hallene

Chief Operating Officer

Chris Rentner

Chris Rentner

Chief Commercial Officer

Join our Team

Passionate about small business? Us too.

Questions?

Contact us.

“The funding gap isn’t a lack of demand, it’s a lack of infrastructure.

We’ve spent six years building what was missing and we’re not finished.”

— David Cody, NEWITY Co-Founder & Co-CEO

To qualify for an SBA 7(a) small business loan, your business must be:

  1. U.S.-based and operated
  2. Owner supported / owner funded
  3. Eligible per the SBA’s requirements

Your loan amount will determined by the business’ average annual revenue, FICO score, and years in business